This course is designed to help you recognize, describe, and use various types of media. We will also start looking at how to identify and analyze the arguments embedded in all media. We will look at a variety of media in order to become aware of the principles, myths, and techniques in media, as well as key terms and concepts.

Over the course of the year you will understand that:

• Media messages are crafted, constructed representations of reality.
• Each mass medium has unique techniques used to influence audiences.
• Different audiences experience and interpret the same media message differently.
• Media messages effectively reach and influence large audiences in short periods of time.
• Media have embedded values and points of view.
• Media are primarily businesses driven by a profit motive.
• Persuasive and propaganda techniques are used in media.

And be able to answer the following questions:

• Within a given medium, how do various embedded patterns, templates, symbols, and structures define, support, and enhance media messages?
• How do the media affect our daily lives?
• How are we manipulated by mass media?
• How does one judge the effectiveness of media techniques?
• Does media violence make our society more violent?
• Does the media reflect social values or determine them?

Due to the long-term nature of many of the projects and assigned readings, effective time management is crucial. You should schedule daily time to read and write for this course.

Participation is a key component to success in this class. You should expect to contribute fully to class and group discussions. Homework essays and research projects are expected to be well polished, edited, and reviewed well ahead of time. Do not attempt to complete essays just before the deadline.