This course is designed to help you recognize, describe, and use various types of media. We will also work to build the skills necessary to identify and analyze the arguments embedded in all media. We will look at a variety of media in order to become aware of the principles, myths, and techniques in media, as well as terms and concepts that will help us with analysis.

Over the course of the year you will understand that:

・Media messages are crafted, constructed representations of reality.
・Each mass medium has unique techniques used to influence audiences.
・Different audiences experience and interpret the same media message differently.
・Media messages reach and influence large audiences in short periods of time.
・Media have embedded values and points of view.
・Media are primarily businesses driven by a profit motive.

In addition, you will be able to answer the following questions:

・Within a given medium, how do various embedded patterns, templates, symbols, and structures define, support, and enhance media messages?
・How do the media affect us as individuals?
・How do the media affect us as communities?
・How might we be manipulated by mass media?
・How does one judge the effectiveness of media techniques?
・Does the media reflect social values or determine them?

Participation is a key component to success in this class. You should expect to contribute fully to class and group discussions.

Due to the long-term nature of many of the projects and assigned readings, effective time management is crucial. You should schedule daily time to read and write for this course.

Written assignments are expected to be polished, edited, and reviewed well ahead of time. Do not attempt to complete essays or reflections just before the deadline.